Did you know that Kit Kat is considered good luck in Japan? It’s one of the world’s most popular candy bars, and the country’s Kit Kat consumption is almost five times higher than that of the United States. As a matter of fact, Japan is the top consumer of Kit Kat, and nearly five million bars are consumed in Japan every day. What’s even more interesting is that Kit Kat is associated with good luck in many different cultures.
Kit Kat
In Japan, the Kit Kat is a must-have candy bar and is often seen as a symbol of good luck. It is also known as “Kitto,” which means “absolute” or “winning.” The Japanese are so lucky, in fact, that they consider Kit Kats to be the luckiest candy bar of all. Students take advantage of the popularity of Kit Kat to boost their confidence before exams.
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The Kit Kat is a small, unassuming candy bar, but the name is actually a pun on a dialect from the region. “Kitto katto” is a Japanese phrase that means “clearly win.” It’s no wonder that the Japanese like to give Kit Kats to understudies taking exams, and people often consider their lucky charms. In fact, the candy bar is considered to be so lucky in Japan that it has even been used to bring good luck.
Hershey’s Kit Kat
The Japanese are big fans of Kit Kat. Kids and adults alike are often given these delicious treats before major tests and exams. Many Japanese view them as lucky charms for the upcoming exams. This belief is also rooted in the fact that Kit Kats are delicious and very popular. In Japan, five million Kit Kat bars are consumed each day! So what makes this candy bar so special in Japan?
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In Japan, the Kit Kat is considered lucky, partly because its name is a pun on the Japanese word “Kitto” (luck). In fact, the Japanese believe the Kit Kat to be lucky. Thousands of people are said to be lucky after eating one. In addition to the Kit Kat, Japanese people also consider a Maneki Neko (lucky cat) and spiders lucky.
Hershey’s Kit Kat Wafer Bar
The Hershey’s Kit Kat Wafer bar is one of the most popular confections in Japan. In fact, it is regarded as a symbol of good fortune in Japan, with over five million bars consumed every day. It is interesting to note that Americans don’t typically associate good fortune with confectionary products, but in Japan, this bar is considered especially lucky. To prove its good luck properties, it has received numerous marketing campaigns.
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The word Kit Kat, which means “you will win,” is closely associated with the phrase “Kitto kattsu,” which means “you will win.” Nestle capitalized on this good fortune charm by creating a Kitkat Mail partnership with Japan Post. Students could send Kit Kats to their friends as good luck charms. The wrappers feature blank spaces for messages, indicating that these small candies represent good fortune.
The Japanese have long considered Hershey’s Kit Kat Wafer Bar to be a lucky treat. Every day, over five million Japanese eat Kit Kat bars. Although most Americans would never associate confectionery with luck, the Japanese have long valued the Kit Kat Wafer Bar. The Japanese are also the largest consumers of the Kit Kat brand. It is no wonder that they have considered this sweet bar to be lucky.
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The original Kit Kat was first manufactured in Britain in the 1930s. The company was named Rowntree’s and began by making chocolate from finely ground rock cocoa. This product quickly expanded to include candy-making as well. Originally packaged as a workingman’s treat, the Kit Kat was sold as a sweet, cheerful treat. However, over time, it was repackaged as chocolate for the rich and celebrated in Japan.